The Net-Positive Commerce Model
Executive Summary: Current e-commerce infrastructure operates as a significant drag on EBITDA. This audit demonstrates that by transitioning to the Relay Net-Positive Model, a brand of your volume ($50M GMV) can eliminate over $540,000 in annual operating expenses while simultaneously generating a new six-figure revenue stream. The net result is a $1M+ positive swing on the P&L.
Legacy platforms charge a "Growth Tax"—typically 1% of GMV in transaction fees—on top of rising SaaS licensing costs. For a brand processing $50M GMV, this results in nearly $280,000 in transaction fee leakage annually. When combined with agency retainer fees for implementation, the retention stack becomes a massive cost center that depresses Enterprise Value.
Relay Commerce consolidates fragmented tools (Subscriptions, Email, SMS, Support) into a single funded membership. By activating SavedBy protection, we generate approximately 1.05% of GMV in "Found Revenue." This revenue completely offsets the software costs and generates net-free cash flow.
The following table illustrates the annualized P&L impact for a brand with $50M Total GMV ($25M Subscription Volume).
| Line Item | Legacy Stack (Competitors) | Relay Net-Positive Stack |
|---|---|---|
| SaaS Licensing Fees(Sub + Email + SMS + Loyalty) | ($140,000) | ($54,000) |
| Transaction Fees(1% + 19¢ on Sub GMV) | ($281,500) | $0 (0% Fees) |
| Agency Retainers(Implementation & Strategy) | ($120,000) | $0 (Included) |
| Ancillary Revenue(SavedBy Protection Revenue) | $0 | +$525,000 |
| NET ANNUAL EBITDA IMPACT | ($541,500) Cost | +$471,000 Profit |
Migration Risk: Relay provides a dedicated Managed Services team to handle 100% of the data migration (including token transfer), eliminating the need for internal developer resources or 3rd party agency fees.