Black Friday Cyber Monday 2024

Get your e-commerce business holiday-ready with this Black Friday Checklist

The biggest sales days of the year—Black Friday and Cyber Monday—are here. As an e-commerce merchant, you can’t afford any slip-ups.

Ensure your e-commerce operations run flawlessly with this all-inclusive checklist covering 63 essential steps from marketing to logistics.

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What’s in this checklist for you?

This comprehensive Black Friday Cyber Monday checklist is your go-to guide for ensuring every aspect of your e-commerce business is ready for the holiday shopping rush.

Simplify your Black Friday Cyber Monday workflows.

Streamline your operations. Use our comprehensive checklist to manage every detail, from your marketing strategy to fulfillment.

Boost sales with tried-and-true strategies

Get hands-on strategies that help you maximize sales during the Black Friday and Cyber Monday surge.

Build connections, not just sales.

Discover simple ways to turn first-time shoppers into loyal fans with a shopping experience that feels personal and memorable

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Rather than heavily discounting which isn't sustainable, we opt for rewarding our existing customers.

Last year, we rewarded customers with extra loyalty points for shopping over the weekend but also extended the offer beyond Black Friday so that customers knew they didn't have to spend there and then.

Katie Walker,

Growth Marketing Manager, Mamamade Food

Excellent customer support, I had a meeting with one of the guys and he helped me edit my abandoned cart emails Plus a subscription pop up.

I really like the responsiveness of the team.

Sensory play store

Australia

Their customer service is AMAZING!

Seriously, they're legit. They get back to you within the same day of your trouble and are always willing to get their hands dirty and dig into your account to help! I love that hands on experience! Their platform is super easy to navigate too. Definitely recommend for small businesses just getting started. This is definitely the e-mail platform for you.

Three Cords Boutique

United States

“SmartrMail is Amazing!”
“We were a little apprehensive to change over from Mailchimp but honestly it is the best move we have ever made. They even helped us move platforms. The customer service these guys offer is next level!”
Coco
"Way Easier & More Straightforward"
“So happy I discovered this app! It's way easier and more straightforward than any other email marketing app I've used. Great customer service too! Highly recommend!
PattiLapel
“Love Love Love SmartrMail!”
“This might be the best Shopify app we've used. Compared to a few of the other email marketing apps we tried, SmartrMail is the most intuitive. It makes designing emails and setting up automations really, really easy, and it paid for itself in sales quickly. Their support is awesome too.”
Merry People

Ready to win and retain more customers this Black Friday?

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Shopify tech stack consultation: FAQs

What is the format of the tech stack audit?

This is a 30-minute Zoom call during which the host will guide you through a simple Q&A to identify potential growth areas or recommendations for your DTC brand.

Who is hosting the tech stack audit?

Harry Willis, the head of partnerships at Relay Commerce, who has 6 years of experience working with 6-8 figure DTC Shopify brands,

What do I need to do to prepare?

No preparation is required, but feel free to join the session with any questions you may have about specific areas of your tech stack you’re looking to improve (e.g., loyalty, reviews, subscriptions).

Be on the Inside Lane

Receive curated thought leadership, best practices, and advice from e-commerce founders and other industry experts.

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