Black Friday has become a pivotal event on the eCommerce calendar, marking one of the most lucrative days of the year for retailers.

This annual shopping phenomenon extends beyond just a single day—it launches the holiday shopping season, igniting a surge in consumer spending that can define a brand's yearly performance. With billions of dollars in play, the competition among eCommerce brands to capture shoppers' attention is more intense than ever.

That said, it is obvious that the success of your email marketing strategy can make or break your Black Friday campaign.One of the most crucial components of any email campaign is the subject line—it’s the first thing your audience notices and often determines whether they open your email or scroll past it.

💡 A well-crafted subject line not only increases open rates but also sets the tone for the entire customer experience, guiding them from inbox to checkout.

How to Write Black Friday Email Subject Lines That Will Get Opened

Creating the right Black Friday subject lines is not just about being creative—it’s a strategic approach that can greatly influence your holiday season revenue. By incorporating urgency, personalization, and clear value propositions, you can break through the clutter of crowded inboxes and capture your audience’s attention.

The success of your Black Friday email campaign largely depends on your ability to engage your audience from the moment they read your subject line, setting the tone for a profitable shopping season.

Key elements of an effective Black Friday subject line

There are several key elements that make a Black Friday subject line effective, prompting recipients to open the email, engage with its content, and take action.

It creates urgency and scarcity

Urgency and scarcity are strong motivators, pushing customers to act quickly before missing out on a limited-time offer. Highlighting deadlines or low inventory taps into the fear of missing out (FOMO), encouraging immediate action.

It uses customer data for personalization

Personalizing subject lines with customer data, such as names or previous purchases, makes the email feel more relevant and directly addressed to the recipient. This increases the likelihood of the email being opened.

It provides clarity and value

A clear subject line that directly communicates the offer or benefit quickly grabs attention. Customers want to know exactly what’s in it for them—whether it's a discount, free shipping, or a special bundle.

It piques interest

Curiosity-driven subject lines tease the content without revealing everything, enticing recipients to open the email to learn more. This sense of intrigue can lead to higher engagement with your email content.

125+ Black Friday Email Subject Lines That You Can Use Right Now

Crafting subject lines from scratch can be time-consuming and exhausting.

Instead, spend that time focusing on boosting sales for your e-commerce store this holiday season.

To help, we’ve put together a complete list of Black Friday email subject lines, categorized by timing, email type, and key features.

These subject lines are designed to boost open rates and drive conversions at every stage of your Black Friday campaign.

1. Pre-Black Friday Sale Emails
2. Black Friday Sale Emails
3. VIP Black Friday Sale Emails
4. Extended Black Friday Sale Emails
5. Last Chance Black Friday Sale Emails
6. Post-Black Friday Sale Emails
7. Urgency-Driven Black Friday Sale Emails
8. Black Friday Sale Emails with Emojis
9. Specific Offer-Based Black Friday Sale Emails

Pre-Black Friday sale email subject lines

Build anticipation and excitement before the big day, giving shoppers a sneak peek or early access to exclusive deals.

1. "Get Ready! Exclusive Pre-Black Friday Deals Are Coming 🔥"
2. "Beat the Rush—Pre-Black Friday Savings Start NOW!"
3. "Sneak Peek: Your Pre-Black Friday Sale Starts Soon!"
4. "Shop Early! Pre-Black Friday Steals Just for You"
5. "Exclusive Preview: Pre-Black Friday Deals You Can’t Miss!"
6. "The Countdown Begins: Shop Pre-Black Friday Deals Today"
7. "Pre-Black Friday Madness Starts NOW—Save Big Early!"
8. "Start Saving Early: Pre-Black Friday Deals Inside"
9. "Get First Dibs: Pre-Black Friday Sale Has Started!"
10. "Early Access to Pre-Black Friday Deals—Don’t Wait!"
11. "Why Wait? Pre-Black Friday Deals Are LIVE!"
12. "Pre-Black Friday Savings Are Here—Shop Before It’s Gone"
13. "Unlock Early Access to Our Biggest Deals of the Year!"
14. "Pre-Black Friday Discounts Have Dropped—Start Shopping!"
15. "Shop Before Everyone Else! Pre-Black Friday Exclusives Inside"

Black Friday sale email subject lines

Announce your main event with irresistible offers, encouraging customers to start shopping during the peak of the holiday rush.

16. "Black Friday Starts NOW! Shop the Biggest Deals of the Year"
17. "It’s Here! Black Friday Sales Are LIVE—Don’t Miss Out"
18. "Black Friday Deals Have Arrived—Shop and Save BIG!"
19. "Our Biggest Black Friday Sale Ever Starts NOW!"
20. "Black Friday is ON! Shop Doorbuster Deals While They Last"
21. "Black Friday Blowout! Up to 50% Off Everything"
22. "Black Friday is HERE—Time to Shop ‘Til You Drop!"
23. "The Wait Is Over—Black Friday Deals Are Now LIVE!"
24. "Unwrap Huge Black Friday Savings—Limited Time Only!"
25. "Black Friday Frenzy! Shop the Best Deals of the Year"
26. "Black Friday Begins! Shop Early for the Best Selection"
27. "Black Friday Deals Are LIVE—Get Them Before They’re Gone"
28. "Shop Black Friday’s Biggest Discounts—Hurry!"
29. "Black Friday Mega Sale: Deals You Won’t Believe!"
30. "Your Black Friday Shopping Spree Starts Here—Up to 70% Off!"

VIP Black Friday sale email subject lines

Reward your loyal customers with early access or special discounts, making them feel valued and exclusive.

31. "VIP Access: Early Black Friday Deals Just for You!"
32. "You’re Invited! VIP Black Friday Savings Start Now"
33. "VIPs Only: Get First Dibs on Black Friday Discounts"
34. "Exclusive VIP Black Friday Access—Shop Before Everyone Else"
35. "VIP Members: Your Early Black Friday Access Has Arrived!"
36. "VIPs Only: Shop Our Black Friday Deals Before They’re Gone"
37. "VIP Black Friday Access: Get 40% Off Before It’s Public!"
38. "VIPs Shop First: Unlock Black Friday Savings Now"
39. "VIP Exclusive: Early Black Friday Access for You!"
40. "Your VIP Black Friday Experience Starts NOW"
41. "VIP Perks: Access Black Friday Sales Early!"
42. "VIPs Only: Black Friday Deals at Your Fingertips"
43. "Shop Like a VIP! Early Black Friday Discounts Await"
44. "Exclusive VIP Black Friday Deals—Get Them Before the Crowd"
45. "Unlock VIP Savings: Your Early Black Friday Access is Here"

Extended Black Friday sale email subject lines

Keep the momentum going by extending your sale past Black Friday, giving shoppers more time to take advantage of your deals.

46. "Missed Black Friday? We’ve Extended the Deals!"
47. "Black Friday Extended! Extra Time, Extra Savings"
48. "Our Black Friday Sale Has Been Extended—Shop Now!"
49. "Black Friday May Be Over, But the Deals Aren’t!"
50. "Black Friday Extended! More Time to Shop and Save"
51. "By Popular Demand: Black Friday Deals Extended!"
52. "Extended Black Friday Sale—Get the Same Deals, More Time!"
53. "Good News! Black Friday Sale Extended Until Midnight!"
54. "It’s Not Too Late—Our Black Friday Sale is Extended!"
55. "Black Friday Extended! Don’t Miss Your Second Chance"
56. "We’re Extending Black Friday! Shop Your Favorite Deals"
57. "Still Want Black Friday Savings? We’ve Extended the Sale!"
58. "Black Friday Deals Extended for 24 Hours!"
59. "More Time to Save! Black Friday Extended Until Sunday"
60. "Black Friday Extended—Your Last Chance to Shop Big!"

Last chance Black Friday sale email subject lines

Create urgency by reminding customers that time is running out, pushing them to make last-minute purchases before the deals end.

61. "Last Chance! Black Friday Deals End Tonight!"
62. "Final Hours: Black Friday Deals Disappear at Midnight!"
63. "It’s Now or Never—Last Call for Black Friday Savings!"
64. "Last Chance to Grab Black Friday Deals—Don’t Miss Out!"
65. "Final Day for Black Friday Discounts—Shop Before It’s Gone"
66. "Black Friday Ends Tonight! Last Chance to Save Big"
67. "Hurry! Last Hours to Get Black Friday Deals!"
68. "Final Call! Black Friday Deals Are Almost Gone"
69. "Last Day to Score Black Friday Savings—Shop Now!"
70. "Black Friday Ending Soon—Last Chance for Up to 50% Off!"
71. "It’s Your Last Chance to Shop Our Black Friday Sale!"
72. "Last Chance! Black Friday Deals Disappear at Midnight"
73. "Final Hours for Black Friday Savings—Shop Before It’s Over!"
74. "Black Friday Ends Tonight—Shop Now Before It’s Too Late!"
75. "Don’t Miss Out! Last Call for Black Friday Savings"

Post-Black Friday sale email subject lines

Re-engage customers who may have missed out on Black Friday, offering additional deals or leftover stock to capitalize on the post-sale window.

76. "Black Friday is Over, But the Savings Continue!"
77. "Missed Black Friday? Our Cyber Deals Are Just as Big!"
78. "Black Friday May Be Over, But the Discounts Are Still Here!"
79. "It’s Not Too Late—Shop Our Post-Black Friday Deals Now"
80. "Black Friday is Over, But You Can Still Save BIG!"
81. "Black Friday Recap: Missed Out? There’s Still Time to Save!"
82. "Post-Black Friday Blowout! Extra Savings Inside"
83. "Didn’t Catch Black Friday? We’ve Got More Deals for You!"
84. "Post-Black Friday Discounts Are Here—Shop Now!"
85. "Black Friday is Over, But Our Best Deals Are Still Available"
86. "It’s Not Too Late! Post-Black Friday Deals End Soon"
87. "Shop Our Post-Black Friday Event—More Deals Just for You!"
88. "Still Shopping? Post-Black Friday Savings Are Live!"
89. "Black Friday is Over, But You Can Still Score Big Savings!"
90. "Missed Out? Post-Black Friday Deals Are Waiting for You!"

Urgency-driven Black Friday sale email subject lines

Motivate shoppers with time-sensitive language, highlighting limited availability or countdowns to drive immediate action.

91. "Hurry! Black Friday Deals End in 24 Hours!"
92. "Time’s Running Out! Black Friday Deals Disappear Soon"
93. "Act Fast! Last Hours for Black Friday Savings"
94. "Don’t Wait! Black Friday Sale Ends Tonight"
95. "Only Hours Left: Black Friday Discounts Are Ending Soon"
96. "Black Friday Deals Are Almost Gone—Act Now!"
97. "Hurry! Limited-Time Black Friday Deals End at Midnight"
98. "Final Call! Black Friday Savings Ending Soon"
99. "Last Chance! Black Friday Deals Disappear in 24 Hours"
100. "Only a Few Hours Left—Don’t Miss Black Friday Savings"
101. "Tick-Tock: Black Friday Deals End in 6 Hours!"
102. "Your Last Chance to Shop Black Friday is Almost Here!"
103. "Time is Running Out! Black Friday Ends at Midnight"
104. "Urgent: Black Friday Discounts End in Just a Few Hours!"
105. "Don’t Miss Out—Final Hours of Black Friday Deals!"

Black Friday sale email subject lines with emojis

Make your subject lines stand out in crowded inboxes by incorporating fun and relevant emojis to grab attention and boost open rates.

106. "🔥 Black Friday Madness! Up to 50% Off Starts NOW"
107. "🛍️ Black Friday Blowout—Don’t Miss These Savings!"
108. "🚨 Black Friday Deals Are LIVE! Hurry, Shop Now"
109. "🎉 Black Friday is HERE—Shop the Biggest Sale of the Year"
110. "💥 Black Friday Mega Sale—Up to 70% Off!"
111. "💸 It’s Time! Black Friday Deals Are Here—Shop Now!"
112. "⏳ Hurry! Black Friday Ends Soon—Don’t Miss Out!"
113. "🎁 Shop Black Friday Deals Before They’re Gone!"
114. "🔥 HOT Deals Inside—Black Friday Starts NOW"
115. "🎯 Black Friday Sale! Get Up to 50% Off Everything"
116. "🕒 Time’s Running Out! Last Chance for Black Friday Savings"
117. "🎊 Black Friday Has Arrived—Shop the Best Deals of the Year"
118. "🛒 Ready, Set, Shop! Black Friday Starts Now!"
119. "💣 Black Friday Blowout—Deals You Can’t Miss!"
120. "🎁 Unwrap Huge Black Friday Savings—Shop Today!"

Specific offer-based Black Friday sale email subject lines

Highlight particular deals or product bundles, making your email focused and clear to target customers looking for a specific value proposition.

121. "50% Off Everything! Black Friday Starts Now"
122. "Black Friday Special: Buy One, Get One FREE!"
123. "Black Friday Exclusive: 25% Off All Items—Shop Now"
124. "Black Friday Flash Sale: 40% Off for 24 Hours Only!"
125. "Up to 60% Off Selected Items—Black Friday is Here!"
126. "Free Shipping + 30% Off Sitewide! Black Friday is LIVE"
127. "Black Friday Deal: Save 20% on Your Entire Purchase!"
128. "2-for-1 Black Friday Special—Don’t Miss Out!"
129. "Black Friday Only: Get a Free Gift with Every Purchase!"
130. "BOGO Black Friday Special—Shop Now Before It’s Gone"
131. "Black Friday Doorbuster Deals—50% Off Select Items!"
132. "Limited-Time Offer: Save 30% on All Orders This Black Friday"
133. "Black Friday Special: $50 Off Orders Over $200!"
134. "Black Friday Exclusive: 20% Off Everything + Free Shipping"
135. "Save Big on Bundles—Black Friday Deals Inside!"

Best Practices for Crafting Black Friday Subject Lines

The above subject lines are but templates that you can customize according to your needs.

Keep in mind these best practices to make the subject lines better and apt for specific scenarios.

1. Create a Sense of Urgency – Use time-sensitive phrases like “limited time” or “last chance” to encourage immediate action.
2. Be Clear and Specific – Clearly state the offer or discount to grab attention quickly. Shoppers appreciate knowing what they’ll gain upfront.
3. Personalize Where Possible – Include the recipient's name or tailor the message based on past purchases to increase relevance.
4. Keep It Short and Punchy – Aim for brevity to ensure your subject line stands out, especially on mobile devices.
5. Incorporate Emojis Strategically – Use emojis sparingly to make your subject line visually appealing, but ensure they align with your brand's tone.
6. Test and Optimize – A/B test different subject lines to find what resonates most with your audience and optimize for the best results.

Wrapping Up: Mastering Black Friday Subject Lines for Maximum Impact

Crafting the perfect Black Friday subject lines is not just about creativity—it's a strategic process that can significantly boost your holiday season sales. By incorporating urgency, personalization, and clarity, and following the best practices outlined, you can ensure that your emails stand out in crowded inboxes. 

Remember to test different variations and continually optimize your approach to achieve the best results. With the right subject lines, you can drive higher open rates, increase conversions, and make this Black Friday your most successful yet.