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Inside the show

Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.

Hywel Rose

Co-founder @ Eleat

Shannon O'Boyle

Head of Marketing @ Relay Retain

Surprise guest

from the Shopify ecosystem.
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Eleat: Building a Subscription-First CPG Brand

On-Demand Videos

January 7, 2026

42

Key Takeaways

Elite’s origin story and product thesis: a healthier, high-protein, low-sugar breakfast that still tastes great, built from hands-on recipe development and “clean label” nutrition.

2026 D2C growth focus: subscriptions and retention through better onboarding, build-a-bundle flexibility, proactive customer calls, and nonstop product improvements that drive repeat purchase.

The tactical growth stack: Triple Whale + Motion + Intelligems + Peel to track attribution, creative winners, CRO tests, and cohort metrics like subscription rate, LTV, and reorder frequency.

Featured speakers:

Hywel Rose

Co-founder @ Eleat

Shannon O'Boyle

Head of Marketing @ Relay Retain

Partners:

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