Building a CPG brand from scratch. Sensori Drinks founder Shanna Pearre shares how she launched and scaled a functional beverage brand in its first year, from early product iterations to planning a 100,000-can production run.

Community-led growth in eCommerce. Shanna explains how customer feedback, social media engagement, and brand community drive product decisions, flavor development, and repeat purchases in a modern DTC brand.

What actually makes Shopify brands succeed. Hosts Shannon O’Boyle and Eric Autry debate common eCommerce mistakes and why copying the standard DTC playbook often fails compared to focusing on customer experience, brand, and subscriptions.