A 100% satisfaction guarantee, funded as a percentage of subtotal, is driving 70%+ opt-in for brands like First Day, and it doesn't cost the merchant anything since customers fund it themselves.

Personalization is moving from campaigns into flows. Relo's Omniblock update means every automated email, not just one-off campaigns, can dynamically show reorder, cross-sell, or subscription upgrade content based on where a customer is in their journey.

The cancellation flow is getting a branded upgrade. Rich media and founder video at cancellation are being tested to get better churn-reason data and a softer offboarding experience.